The club is expanding its effort to draw in the next generation of fans by expanding the special deals available for youngsters. The Cooper deal whereby any adult of senior ticket can have addition under 16s included is now available in the east and O'Donnell stands though with an age restriction of 13.
All juvenile and young adult prices have been reduced in all parts of the ground. That move must be applauded.
Other adult and concession prices rise between 3.5% and 5.5%. Surely most adults won't mind a slight increase given the current focus on increasing the next generation. As usual earlybird shoppers save a token tenner if they commit to buy before the end of May.
Season ticket prices for season 2011/12.
| PHIL O'DONNELL STAND | Until 31st May 2011 | From 1st June 2011 |
| Adult | £370 | £380 |
| Concessions* | £207 | £217 |
| Young Adult (13 - 16) | £70 | £80 |
| Juvenile (12 and under) | £70 | £80 |
| DAVIE COOPER STAND | Until 31st May 2011 | From 1st June 2011 |
| Adult | £290 | £300 |
| Concessions* | £175 | £185 |
| Young Adult (13 - 16) | £70 | £80 |
| Juvenile (12 and under) | £70 | £80 |
| EAST STAND | Until 31st May 2011 | From 1st June 2011 |
| Adult | £270 | £280 |
| Concessions* | £150 | £160 |
| Young Adult (13 - 16) | £70 | £80 |
| Juvenile (12 and under) | £70 | £80 |
The current prices are
