'Well fans will soon be able to take advantage of the club's partnership with Ticketmaster. Online ticketing and an end to the traditional season book are on the way.
The long awaited news came via the Motherwell website in the release as follows.
Motherwell Football Club have entered a partnership with Ticketmaster which will see the company become our official ticketing partner.
From the start of the 2018/19 season, Ticketmaster will provide ticketing technology, a fully-branded Motherwell ticketing site, plus a range of services including access control, client and customer support.
In addition, Ticketmaster will also manage ticket allocations for any future Hampden Park events from 2018/19 onwards.
The agreement will allow supporters to continue to buy match tickets at the stadium as before but also benefit from being able to buy and print in advance online.
Alan Burrows, the club’s chief executive, said of the news: “We are pleased to welcome Ticketmaster as our official ticketing partners.
“We recognised that there was a pressing need for Motherwell FC to modernise how supporters could purchase their tickets, both for attending matches and also season tickets.
“A survey of Well Society members earlier this year told us that 75% believed the current ticketing system at the club was not fit for purpose. Furthermore, 73% told us they would like the ability to buy their tickets either on their computers or using their smartphones.
“Entering this agreement with Ticketmaster allows us to meet the expectations of our fans.
“We will also be modernising how supporters get into Fir Park. We will migrate from the traditional season book to season cards, as well as using electronic scanners handled by our turnstile operators. We will release more information on this in due course but fans shouldn’t experience any drastic difference in how they enter the stadium.”
Information on season ticket pricing for the 2018/19 season will be announced shortly.
Chris Belt, Ticketmaster Sport business development director, added: “We’re delighted to be working with Motherwell FC and to provide them with best-in-class technology and services.
“We look forward to what will undoubtedly be an exciting new season for the club and its fans.”